{"id":6076,"date":"2017-04-27T15:39:21","date_gmt":"2017-04-27T19:39:21","guid":{"rendered":"http:\/\/groups.etown.edu\/news\/?p=6076"},"modified":"2017-04-27T15:40:33","modified_gmt":"2017-04-27T19:40:33","slug":"communications-professor-coauthors-interactive-textbook","status":"publish","type":"post","link":"https:\/\/news.etown.edu\/index.php\/2017\/04\/27\/communications-professor-coauthors-interactive-textbook\/","title":{"rendered":"Communications professor coauthors interactive textbook"},"content":{"rendered":"

<\/a><\/strong>Kirsten Johnson has turned the idea of a textbook on its head.<\/p>\n

Johnson, an associate professor of communications at Elizabethtown College, recently coauthored \u201cShoot, Edit, Share: Video Production for Mass Media, Marketing, Advertising, and Public Relations\u201d with Jodi Radosh, a professor at Alvernia University in Reading, Pennsylvania. Published by Routledge, the textbook explains broad concepts of video production, including current technologies and framing shots.<\/p>\n

Unlike most textbooks, \u201cShoot, Edit, Share\u201d includes QR (Quick Response) codes to allow interaction between text and student. Johnson said the QR codes make the textbook unique and also made the book appealing to the publisher. According to Johnson, these videos are helpful in a variety of ways. Students are able to access videos for homework without having to log onto a database, whether they watch the embedded videos in the online textbook or scan the physical QR codes. In turn, this saves class time.<\/p>\n

The videos, Johnson said, also are reflective of the textbook\u2019s purpose. \u201cOf all the things that should have videos in them,\u201d the professor said, \u201ca video production textbook (should).\u201d<\/p>\n

The textbook and its videos represent what Johnson describes as a broad area in the field of communications. \u201cIf you think about it, there has been an explosion in video production and distribution,\u201d she said. \u201cWe have tons of cable stations, Amazon, Netflix and social media videos. There are so many jobs in (video production) that didn\u2019t exist five years ago.\u201d<\/p>\n

Johnson said that she and Radosh, who had previously worked together at WGAL-TV8 in Lancaster, Pennsylvania, found there was a need for a textbook that wasn\u2019t \u201coverly technical in nature.\u201d Many video production textbooks are written to describe intricacies of camera operations and other specifics. However, \u201cShoot, Edit, Share\u201d is accessible to anyone interested in video production, not just communications majors.<\/p>\n

This makes the subject easier for students. \u201cStudents just weren\u2019t reading the textbooks we were using,\u201d Johnson said. \u201cThey were just so difficult to read.\u201d<\/p>\n

Johnson emphasized that the book is written not just for mass media students but also for marketing, advertising and public relations students. \u201cPeople going into these areas are being called upon more and more to show video production proficiency,\u201d she said.<\/p>\n

According to Johnson, she and Radosh plan on implementing \u201cShoot, Edit, Share\u201d into their video production classes this fall. Colleagues of theirs have already begun using the book and have reported that students enjoy the textbook\u2019s hands-on approach.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kirsten Johnson has turned the idea of a textbook on its head. Johnson, an associate professor of communications at Elizabethtown College, recently coauthored \u201cShoot, Edit, Share: Video Production for Mass Media, Marketing, Advertising, and Public Relations\u201d with Jodi Radosh, a professor at Alvernia University in Reading, Pennsylvania. Published by Routledge, the textbook explains broad concepts […]<\/p>\n","protected":false},"author":96,"featured_media":6077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[178,764],"tags":[490,29,1128],"class_list":["post-6076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-achievements","category-research-and-academics","tag-achievements-2","tag-communications","tag-feature","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts\/6076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/comments?post=6076"}],"version-history":[{"count":1,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts\/6076\/revisions"}],"predecessor-version":[{"id":6078,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts\/6076\/revisions\/6078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/media\/6077"}],"wp:attachment":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/media?parent=6076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/categories?post=6076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/tags?post=6076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}