{"id":20888,"date":"2025-12-23T08:06:09","date_gmt":"2025-12-23T13:06:09","guid":{"rendered":"https:\/\/news.etown.edu\/?p=20888"},"modified":"2025-12-11T10:13:52","modified_gmt":"2025-12-11T15:13:52","slug":"elizabethtown-college-marketing-student-applies-knowledge-to-run-family-business","status":"publish","type":"post","link":"https:\/\/news.etown.edu\/index.php\/2025\/12\/23\/elizabethtown-college-marketing-student-applies-knowledge-to-run-family-business\/","title":{"rendered":"Elizabethtown College Marketing Student Applies Classroom Knowledge to Run Family Business"},"content":{"rendered":"

Elizabethtown College student Breanna Hoppes \u201925 is\u00a0applying\u00a0her valuable in-class experiences to help run and continue to expand her family\u2019s successful small business.\u202f<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

A\u00a0<\/span>Business Administration<\/span><\/a>\u00a0major with a concentration in\u00a0<\/span>Marketing<\/span><\/a>,\u00a0Hoppes handles all\u00a0marketing at\u00a0<\/span>Baked With a Twist<\/span><\/a>, her family\u2019s bakery and coffee shop\u00a0located\u00a0in Lebanon, Pa.\u202f<\/span>\u00a0<\/span><\/p>\n

\u201cMy mission is to transform our business into a thoughtfully crafted experience that connects with customers on a deeper, more memorable level,\u201d Hoppes said. \u201cI want to build a brand that evokes emotion and belonging.\u201d\u202f\u00a0<\/strong><\/p><\/blockquote>\n

Hoppes\u2019 passion for marketing drove the decision to expand beyond their\u00a0initial\u00a0business practice of hosting pop-up booths at local community events, leading to the opening of their first storefront\u00a0with her mother, Lindsay,\u00a0in late 2024.\u202f<\/span>\u00a0<\/span><\/p>\n

Today, in addition to coffee and specialty tea drinks, the shop\u00a0serves up\u00a0handcrafted muffins, whoopie pies, pretzels, and more.<\/span>\u00a0<\/span><\/p>\n

Through applying the knowledge gained from her coursework\u00a0at Etown, Hoppes has been able to\u00a0develop\u00a0a meaningful experience for guests that goes beyond a simple transaction. Understanding the importance of brand development, her marketing tactics focus on positioning their business as a hub for community engagement.<\/span>\u00a0<\/span><\/p>\n

\u00a0\u201cAt Etown, I have developed strong skills in brand development and meaningful marketing,” Hoppes said. “I have learned to create strategies that go beyond simply promoting a product, but instead truly connecting with people.”\u202f<\/span>\u00a0<\/span><\/p>\n

Hoppes\u00a0credits Associate Professor of Marketing,\u00a0Dr. Bryan\u00a0Greenberg\u00a0for providing her with the skills necessary to confidently apply her coursework to real-world experiences.\u202f<\/span>\u00a0<\/span><\/p>\n

\u201cDr. Greenberg\u2019s unwavering support, guidance, and insight have not only shaped me into a stronger student but\u00a0have also empowered\u00a0me to continue growing and refining my small business,\u201d Hoppes said.\u202f<\/span>\u00a0<\/span><\/p>\n

After graduation this December, Hoppes plans to continue working at her family\u2019s business and pursue a career in the marketing field, eager to\u00a0improve upon\u00a0her skills.\u202f<\/span>\u00a0<\/span><\/p>\n

Baked With a Twist has ingrained itself in the Lebanon community, giving back by donating leftovers to Lebanon County Christian Ministries. The shop recently celebrated its first anniversary in a ribbon-cutting ceremony held by the Lebanon Valley Chamber of Commerce as a thank you for their presence in the community.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Elizabethtown College student Breanna Hoppes \u201925 is\u00a0applying\u00a0her valuable in-class experiences to help run and continue to expand her family\u2019s successful small business.\u202f\u00a0 A\u00a0Business Administration\u00a0major with a concentration in\u00a0Marketing,\u00a0Hoppes handles all\u00a0marketing at\u00a0Baked With a Twist, her family\u2019s bakery and coffee shop\u00a0located\u00a0in Lebanon, Pa.\u202f\u00a0 \u201cMy mission is to transform our business into a thoughtfully crafted experience that […]<\/p>\n","protected":false},"author":158,"featured_media":20890,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1338,775],"tags":[197,1350],"class_list":["post-20888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academics-and-research","category-campus","tag-elizabethtown-college","tag-etown","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts\/20888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/users\/158"}],"replies":[{"embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/comments?post=20888"}],"version-history":[{"count":5,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts\/20888\/revisions"}],"predecessor-version":[{"id":20951,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts\/20888\/revisions\/20951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/media\/20890"}],"wp:attachment":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/media?parent=20888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/categories?post=20888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/tags?post=20888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}