{"id":10603,"date":"2021-09-20T09:40:08","date_gmt":"2021-09-20T13:40:08","guid":{"rendered":"http:\/\/groups.etown.edu\/news\/?p=10603"},"modified":"2021-10-13T12:36:43","modified_gmt":"2021-10-13T16:36:43","slug":"elizabethtown-college-marketing-student-starts-outdoor-clothing-company","status":"publish","type":"post","link":"https:\/\/news.etown.edu\/index.php\/2021\/09\/20\/elizabethtown-college-marketing-student-starts-outdoor-clothing-company\/","title":{"rendered":"Elizabethtown College Marketing Student Starts Outdoor Clothing Company"},"content":{"rendered":"

Elizabethtown College Marketing student Lucas Cunningham \u201923 launched his own clothing company, C&B Outdoor<\/a>, in August 2021. The company sells a variety of apparel, including t-shirts, sweatshirts, hats, and beanies. Their motto, \u201cFree Your Journey,\u201d reflects their dedication to encouraging patrons to be the best versions of themselves, to work toward achieving their dreams, and to support others while they\u2019re doing the same.\"\"<\/a><\/p>\n

Cunningham\u2019s passion for entrepreneurship began with the creation of his landscape company, Cunningham & Bates Landscape Services, in the summer of 2020. After finding success with his first business, he had the desire to create something that could reach a larger audience.<\/p>\n

Cunningham\u2019s primary mission with C&B Outdoor is to provide a durable product line suitable for anyone who shares a passion for exploring the outdoors, but he also has a desire to inspire his\u00a0customers through every purchase.<\/p>\n

\u201cBeyond selling reliable products, we want to inspire people to go further than they have ever been before, to set goals, and to work toward that self-fulfilling dream,\u201d said Cunningham, who, in addition to selling his clothing online, has hosted pop-up events at Etown to make hisproducts available to the campus community.<\/strong><\/p><\/blockquote>\n

\"\"<\/a>C&B Outdoor is also a proud member of \u201c1% for the Planet,\u201d<\/a> an organization that funds diverse environmental organizations so they can collectively become a more powerful source in solving the world\u2019s problems.<\/p>\n

\u201cOur commitment to 1% for the Planet emphasizes our responsibility to give back to nonprofits focused on preserving the land we all enjoy,\u201d remarked Cunningham.<\/p>\n

Cunningham is grateful for the support he\u2019s received throughout this process from the students and faculty at Etown.<\/p>\n

\u201cDuring my time here at Elizabethtown College, I have been inspired by my professor and advisor Dr. Bryan Greenberg to follow my passion,\u201d said Cunningham. \u201cHis lessons on developing a brand position definitely helped me when it came to figuring out what type of products we wanted to sell.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Elizabethtown College Marketing student Lucas Cunningham \u201923 launched his own clothing company, C&B Outdoor, in August 2021. The company sells a variety of apparel, including t-shirts, sweatshirts, hats, and beanies. Their motto, \u201cFree Your Journey,\u201d reflects their dedication to encouraging patrons to be the best versions of themselves, to work toward achieving their dreams, and […]<\/p>\n","protected":false},"author":133,"featured_media":10604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[775],"tags":[69,95,1455,1284,197,1350,857],"class_list":["post-10603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus","tag-business","tag-business-department","tag-cb-outdoor","tag-department-of-business","tag-elizabethtown-college","tag-etown","tag-marketing","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts\/10603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/users\/133"}],"replies":[{"embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/comments?post=10603"}],"version-history":[{"count":11,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts\/10603\/revisions"}],"predecessor-version":[{"id":10619,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/posts\/10603\/revisions\/10619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/media\/10604"}],"wp:attachment":[{"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/media?parent=10603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/categories?post=10603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.etown.edu\/index.php\/wp-json\/wp\/v2\/tags?post=10603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}